PRESS RELEASE

Will you take on the Alcohol-Free Challenge?

Alcohol-Free Week 22 February - 28 February 2012

Press release - 17th February 2012

Alcohol-Free Week 2012 runs from 22 February to 28 February. During this week it is hoped people will be persuaded to abstain from alcohol for all or part of the week.

The aim is to make people more conscious of their drinking habits and help them see how big a role alcohol plays in their lives and how easy, or difficult, it is to do without.

A website has been set up at www.alcoholfreeweek.co.uk to help those taking up the Alcohol-Free Week challenge. The website offers tips on drinking wisely, suggestions on alternatives to drinking alcohol and a chance to win alcohol-free drinks every day during Alcohol-Free Week.

Alcohol-Free Week has been running since 2007. Each year businesses, local authorities, health trusts, health promotion agencies and educational institutions have held their own events to mark Alcohol-Free Week.

Organisations getting involved in Alcohol-Free Week include the health and social care service Turning Point which has a series of activities planned.

Alcohol-Free Week is sponsored by de-alcoholised and non-alcoholic drinks producers and is backed by the charity FAS Aware UK that promotes alcohol awareness in pregnancy.

The event is organised by the country's leading online alcohol-free drinks specialist retailers The Alcohol-Free Shop and the Lono Drinks Co.

Christine Risby from The Alcohol-Free Shop said: "We are encouraging people to give up alcohol for a weekend or the whole week. Health experts advise that we should have at least two alcohol-free days a week. We hope Alcohol-Free Week will inspire people to look honestly at the amount they drink and adopt a healthier lifestyle."

Studies by the Cancer Research charity have found that consuming even moderate amounts of alcohol every day increases the risk of some cancers by 10% and, health experts warn, can cause serious liver damage.

Ends

Note to editors:

If you would like to run a feature on Alcohol-Free Week and have a reporter take the Alcohol-Free Challenge we would be happy to provide some alcohol-free drinks for reporters to sample.

For further information please contact Christine Risby on 0845 388 3068 or email christine@alcoholfree.co.uk.